Creating content is about substance. Now whether something is substantial or not is subjective, understanding this subjectivity and making sure you are speaking to the right people about the right is imperative in content creation.

We have been told over and over again how consumers have a short attention span, how they are bombarded with a lot of information all day, be concise be clear. This is true however it is not the only consideration.

If you are actually answering my questions, I will take the time to read your content. If I find you entertaining I will binge watch your YouTube videos, it’s not so much that consumers don’t have the time it has more to do with whether or not you are meeting their needs.

If they are not engaging with your content it does not necessarily mean they have no need for your service or are not interested in that subject matter, sometimes they are simply engaging with someone who understands them better than you.Our job is to understand your audience and create content they will not only want to consume but want to share with their friends and family.