SEO SERVICES

We are passionate about achieving better results for our clients

STRONG EXPERTISE IN

Search Engine Optimisation

Search engines drive the modern consumer to the products and services they need. Without an online presence, your company might as well be invisible.Search engines drive the modern consumer to the products and services they need. Without an online presence, your company might as well be invisible.

SEO is your window to more leads, conversions and sales. Launch your Sydney brand to new heights!

SEO Growth

SEO MANAGEMENT SERVICES

Search engine optimisation, or SEO, is an essential digital marketing tactic for any Australian business looking to grow. With so many consumers now turning to Google to make purchasing decisions, it’s more important than ever to have a top-of-the-line digital presence — whether you’re a fresh-faced start-up or an experienced business that’s been around for decades.
Your business can thrive with the right SEO firm behind it!

At Esteem Media we pride ourselves as being Experts in the digital space. We pair the right solution and strategy with your business to deliver amazing results designed to increase your traffic and generate new business. Effective search engine optimisation isn’t achieved with a static, formulaic approach: it’s driven by knowledge and experience,  content creation and requires ongoing adaption to keep up with the latest updates to the Google algorithm.

Read Our Full service Summary

SEO SERVICE SUMMARY

SEO PURPOSE

Our SEO service maximises the use of time and key personnel by ensuring simple, time consuming tasks are dealt with in a cost effective manner for you. SEO Purpose

● Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do

NOT know of the website or business use, when searching for the products and services that the business and website attempt to sell

● These results appear in the organic listings, not the paid listings and not the maps listings

● So the idea with this is that when people are searching for your products, they find the business we are doing SEO for first and contact you about doing business.

● I.E. In positioning your website on the top of Google for the keywords people use when searching for the your products and services, you will enjoy free targeted traffic from the

search engines

● Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching that business. Part of this is reputation management, however SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality check these parts of the campaign

● Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for your product. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising.

● Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic

SEO Is Working When:

● Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions

● This will be reported on with the monthly SEO Ranking report

● Typically this will also mean an increase in organic (free), search driven traffic to the website

● This will be reported on with the monthly traffic reports generated from Google Analytics

(assuming access to Google Analytics has been given)

● A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for the business specifically

● These are the basics of a reputation management campaign

● There are many listings for the business in business directories etc, taking most places in Google page 1

● All entries related to your brand are written professionally and correctly represent the your key  messages

Our SEO Process

  Initial Month

o Initial audit and research

o Penalty analysis

o Keyword recommendations

o Initial benchmarking

o Onpage recommendations

o Update approved onpage recommendations

o Beginning of authority enhancements through building backlinks

▪ Business Directory

▪ Web 2.0 Properties

▪ Social bookmarks

▪ Guest blog posting

▪ Unique articles

▪ Social Media shares

  Regular Monthly Jobs

o Correct website quality issues

o Ongoing onpage improvements

o Ongoing authority improvements

▪ Business Directories

▪ Web 2.0 Properties

▪ Social bookmarks

▪ Guest blog posting

▪ Unique articles

▪ Social Media shares

○ Monthly reporting and recommendations

  Additional Regular Quarterly Jobs

o Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines

o Actively disavow backlinks we do not believe are compliant with Google’s quality  guidelines

SEO OUR RESPONSIBILITIES

● Set up all reporting tools

● Undertake initial analysis and provide results

● Provide benchmarks at the start of a campaign

● Prepare draft on page recommendations for website SEO improvements

● Prepare draft descriptions for business directory listings

● Professionally execute website changes

● Professionally improve website authority through link building activities, using approved business directory descriptions where appropriate

● Improve website through correction of SEO errors, as directed by industry standard tools

● Provide reporting on SEO results, traffic (where analytics is installed) and all our activities for the previous month

● Provide Skype access to team leaders to assist communicate through technical items

SEO LIMITATIONS

● SEO as a service is designed to “optimise” the way a website (and the business it supports) performs in the search engines

● SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy

● SEO does not do anything outside the relationship between the search engines and websites

● Typically (but not always) this translates into an improvement in traffic to the website

o A limitation of SEO is that this is not always the case. In some industries there is limited “stock” for search traffic

o Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this

o Conversion rate optimisation is the service which creates value here. This can be

invaluable when working together with meaningful SEO

● SEO does not build a database for prospect nurturing. Nor does it nurture

● SEO is not part of a sales process either it does not convert leads to sale

● The major players can also randomly change the rules, resulting in degradation of results.

You should be prepared for this with a communication strategy for clients in the off chance Google has a major shift in the future

SEO What’s Next

● Success in SEO will result in your website being highly visible in search engines and with all

else being equal, result in an increase of free, search driven traffic to your website

● Conversion Rate Optimisation is a logical next service. This service will look specifically at the

way the website interacts with the traffic it receives (from all sources) and endeavours to improve the way the website uses traffic, maximising lead generation

● If SEO is resulting in positive lead generation, an Adwords campaign will complement this by generating more traffic (AdWords traffic tends to be additional, incremental to SEO traffic. It is an extra rather than a replacement of)

● The Adwords conversion rate should be higher than SEO as it will be more specific and can be complemented with specific landing pages to support lead generation

● Other digital marketing strategies designed to do the things SEO does can be implemented, such as building a database of prospects, nurturing strategies (email marketing), Social Media lead generation

Get 1000’s keywords

At Esteem Media we offer a FREE SEO Audit to understand the current state of our clients current google Digital Footprint

From there we are able to create a brief and strategy around what the issues we are facing and what our goals are for your business.

Stats

Important keywords are on page 2 & 3 of Google
Low Organic Traffic
Low Organic Conversions

Keywords to Page 1
More Organic Traffic
Conversions

90% of keywords moved to page 1

641 Plus Google Rankings

479% Increase in Organic Traffic

795% Increase in Sales

 Start your SEO campaign now!

 Get your Free Digital Audit Today!