It takes a lot of hard work to build a reputable reputation. It does not matter if you are the corner store boutique or a famous retail store. Your reputation impacts your organisation immensely, it is hard to put a price on a good reputation.
Although building your reputation can take years, destroying it is a much quicker exercise. One distasteful Tweet might land you in some really hot water.
The social media age has made it harder for brands and influential people to make mistakes. However, more often than not it is not the mistake itself that does the damage as consumers can be very forgiving when they can relate to you. After all, we all make mistakes and ask for forgiveness. The average consumer just wants you to take accountability.
However, unlike in our personal lives, accountability often means liability and legal implications in the world of business. This is not to say business should not be accountable, in fact, it is a call on transparency and ethical behaviour on the part of business.
Social media is a great medium to not only advertise your services, but it offers you an opportunity to establish your brand, through creating positive brand associations with your brand and ultimately converting your audience into brand ambassadors.
Maintaining the integrity and authenticity of your brand is as crucial as establishing your brand.
Let us lead the charge on your branding! We have an amazing team of experts who will dedicate their time to ensure that your brand is well taken care of on all your digital platforms.
It is important to communicate with Your customers where they are and they are interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and LinkedIn, you’re missing out!
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!