Essential Web Design Elements For An Effective Website

Essential Web Design Elements For An Effective Website

In the highly competitive world of website design, a website is no longer just a URL at which you park the existence of your online business. When presenting your company to clients, a site is a useful and compelling tool to use. It lets visitors know who your business is, what it offers and why your products and services are superior to others.

One of the biggest misconceptions of modern web design in Penrith is a website requires or benefits from a lot of bells and whistles. However, the opposite is true. A site with simple and clean design has a better chance of generating a good user experience, which can be a hit or miss.

What you decide to put on your website should be captivating and grabs the attention of the viewer. It should undoubtedly avoid torturing them with an overwhelming experience of uncertainty with no direct and unobstructed path on how to navigate your website.

With the ever-changing web design trends in Penrith, evolving and adapting to the latest user behaviours, there are some elements of web design that remain constant;

  1.    Simplicity Is The Ultimate Sophistication.

First and foremost simplicity in web design always wins and is very effective. Forget about adding too many elements on the site as all that does is to distract visitors from the primary purpose of visiting your website.

When designing or redesigning your website, opt for a clean and fresh and design. It creates an appealing site that makes for seamless navigation from one page to the next.

  1.    Consistency.

One of the understated, and often forgotten, elements is the consistency in web design. It is advisable to match the design elements throughout your website. That is, your fonts, sizes, heading, sub-headings and button styles should be the same in each page of the site. The use of CSS (Cascading Style Sheets) is handy to complete information regarding design styles and elements.

  1.    Easy Loading.

If your website is slower than a tortoise in loading, you are more likely to have a very high bounce rate and low conversion rate. The best way to fix this problem is by optimising image sizes, combining codes into a central CSS or JavaScript as it reduces. You will also need to compress HTML, JavaScript and CSS to enhance the loading speed.

  1.    Relevant Calls-To-Action.

A crucial aspect of web design is the conversion of visitors into leads and paying customers. The primary purpose of a website is connecting your business to potential customers who might be interested in your products and services.

When the connection is made, the next step is retaining and nurturing this relationship. Strategically incorporating calls-to-action, such as email subscription forms, free downloadable books or free product forms, is recommended. The purpose of calls-to-action is to gather the contact information of your visitors to continue conversing with them as leads, with the goal of converting them into customers.

  1.    Mobile Compatibility.

We no longer live in the stone ages where accessing the internet was only limited to a computer. Thus, your website ought to be designed with the increasing use of smartphones and tablets in mind, so that it supports all screen sizes. If your site is not mobile compatible, you are already losing the battle to your competitors.

If you are in the process of getting a new website for your business or revamping your current one, we can help. At Esteem Media, we offer practical and inventive web design services in Penrith that highlights the soul and essence of your business. Contact us now for more information.

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